MINDQUEST

Tirpude Institute of Management Education always endeavours to encourage innovation in each sphere of students’ academic. Business education should go beyond mere introduction to general principles and beyond the acquisition of specific technical skills. It should create thought leaders with a holistic viewpoint towards business, enterprise and society.

The  events slated in Mind Quest  provides a platform to the students to showcase their presentation skills and application of theoretical concepts and their ability to face the competition. With this aspect in mind, Mind Quest is designed to be a bouquet of presentation skills, creativity and analytical abilities. Mind Quest provides a platform to students for enhancing their decision making ability.

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Click below for the Mind Quest 2025 Rule Book!

MindClicks: Psychology in Pictures

Registration Fee: ₹100 per team

Team Size: Minimum 2, Maximum 3 members

Theme & Objective: Participants must depict five psychological concepts using original
photographs in a PowerPoint presentation:

  1. Cognitive Dissonance
  2. Social Conformity
  3. Emotional Regulation
  4. Resilience
  5. Learned Helplessness

Rules & Guidelines:

  1.  Each team must create a PowerPoint presentation featuring minimum 8 to 15 maximum
    original photographs.
  2. Photographs must be clicked by the team members. No stock images or AI-generated
    images allowed.
  3. Photos must be in high resolution (JPEG/PNG format), suitable for projection.
  4. Each photograph must clearly relate to one of the five required psychological concepts.
  5. Teams will be given 7 minutes for presentation and 2–3 minutes for Q&A.

Judging Criteria:

Conceptual Clarity – How well each photo illustrates the psychological concept.
Creativity & Originality – Unique perspectives and interpretations.
Aesthetic Appeal – Quality, composition, and visual impact of the photos.
Presentation Skills – Clarity, flow, confidence, and engagement.

Infographia: From Raw Data to Visible Insights

Registration Fee: ₹100 per team

Team Size: Minimum 1, Maximum 2 members

Objective: Design Infographics and meaningful visual insights using open-source tools for the
data provided.

Rules & Guidelines:
 Data sets will be provided (e.g., about a company, country, or social issue) on the spot
 Time limit: 2 hours.
 The teams can used any available tools such as Infogram.com, Piktochart.com,
Datawrapper.de, Wordle.com, etc.
 Each infographic/dashboard must:
o Include at least 2 charts
o Present minimum 5 key insights
 Visuals must be original and made during the event.

Judging Criteria:
 Relevance of Topic – Alignment with data provided.
 Data Analysis & Insights – Depth and accuracy of findings.
 Visualization & Creativity – Effective and visually engaging charts/graphics.
 Overall Presentation – Structure, flow, and visual coherence.

Marketing Mania: Brand Revival Challenge

Registration Fee: ₹150 per team

Team Size: Minimum 2, Maximum 4 members

Objective: Revive a failing/obsolete brand by crafting a fresh marketing plan.

Rules & Guidelines:
 Teams may choose or be assigned a failing/old brand (e.g., Nokia, Kodak, Blackberry,
or regional brands).
 Create an 8 to 10-minute presentation using a PPT, poster, or visual pitch.
 Include:
o Analysis of brand decline
o Repositioning strategy with new target audience & tagline
o Marketing Mix (4Ps/7Ps) for the revived brand
o Digital strategies: social media, SEO, influencer marketing, etc.
o Offline strategies: events, print media, grassroots outreach
o At least one creative campaign idea

Judging Criteria:
 Understanding of Brand & Problem – Insightful analysis and identification of key
issues.
 Creativity & Innovation – Unconventional and fresh revival strategies.
 Marketing Strategy & Feasibility – Realistic, actionable plans.
 Integration of Media – Balanced digital and offline promotion.
 Presentation & Communication – Clarity, confidence, design, and engagement.

MindStrokes: Graffiti / Doodle Canvas Painting

Registration Fee: ₹100 per team

Team Size: Minimum 2, Maximum 4 members

Theme: The theme will be announced one day prior to the event.

Rules & Guidelines:
 Time limit: 2 hours to complete the artwork.
 Canvas/Chart paper will be provided. Participants must bring their own paints, brushes,
and other supplies.
 Only original artwork created during the competition is allowed.
 Use of pre-made designs, templates, or tracing will result in disqualification.
 Standard canvas size will be announced before the event.

Judging Criteria:
 Creativity & Originality – Unique concept and artistic innovation.
 Theme Relevance – Clear connection with the given theme.
 Artistic Skill & Technique – Detailing, execution, brushwork, etc.
 Color Combination & Aesthetics – Harmony, balance, and visual appeal.
 Overall Impact – Emotional and visual impression, message clarity.

Prompt-o-Mania: AI-Powered Flyer Design

Registration Fee: ₹100 per team
Team Size: Minimum 1, Maximum 2 members
Objective: Create a flyer design by writing effective prompts using any AI tool.
Rules & Guidelines:
 A task/ subject/ topic (e.g., flyer for a youth fest, store launch, etc.) will be given on the
spot.
 Time limit: 1.5 hours.
 Teams must design a flyer by generating content using effective and creative prompts.
 Plagiarism or copying other teams’ prompts is strictly prohibited.
 Each team will be required to present their flyer to the judges. The explanation should be
clear and concise.
Judging Criteria:
 Innovation & Creativity – Original design concepts and imaginative thinking.
 Relevance of AI Output – Output quality in meeting the flyer’s objectives.
 Aesthetic Appeal – Visual impression, Colour Combination and Design elements used

MarketQuest: From Local to Global Products

Registration Fee: ₹150 per team

Team Size: Minimum 2, Maximum 4 members

Objective: Choose a local/regional product from the list provided and propose a national or global
expansion strategy.

Rules & Guidelines:
 Teams must choose a product from a provided list (first-come-first-serve basis).
 Create an 8–10 minute presentation covering:
o Product background and origin
o Current market scenario and challenges
o Strategy for national/international expansion
o Marketing and branding plan
o Possible logistics, partnerships, and financial considerations

Judging Criteria:
 Understanding of Product/Brand & Local Relevance – Cultural, traditional, or
regional significance.
 Feasibility & Strategy for Expansion – Real-world viability of scaling up.
 Creativity & Innovation – Fresh marketing and branding ideas.
 Presentation & Delivery – Clear communication, design quality, and engagement.