Organizations across the world are peering through the fog of uncertainty, thinking about how to position themselves once the crisis has passed and things return to normal. The question is, ‘What will normal look like?’ While no one can say how long the crisis will last, what we find on the other side will not look like the normal of recent years.

The Corona Virus will indeed be conquered some day, but the world after that will be very different. In this unprecedented new reality, we will witness a dramatic restructuring of the economic and social order in which business and society have traditionally operated. What will it take to navigate this crisis now that traditional metrics and assumptions have been rendered irrelevant?

Finding answers to this calls for a greater discussion and interaction among industry executives, economists and academicians. We are glad to announce ‘SAMIDHA-2021’, our first virtual Research Conference on theme:

Evolution of Business Function in the New Normal: Strategic Imperatives to Combat the Impact of Pandemic

We invite submissions of research papers, presentations of which will be held during this 2-day conference. We look forward to your participation and request you to forward the conference communication links to colleagues, research scholars and industry.

Takeaways:

The participating delegates are expected to accrue certain benefits of this conference, like:

• Interaction among industry leaders/managers and academicians will result in enhanced information exchange on real issues of the pandemic.
• Participants will be able to update themselves in terms of how industry sectors are adapting themselves in the new normal, by way of presentation of research papers.
• Participants will be listening to experts talking as keynote speakers, narrating from their own experiences and vision.